Category Management Basics - International

A 2-day seminar to success – your compact introduction to Category Management

Category Management is a retailer / supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value.

How are categories treated as business units?
What are the different strategic roles of categories for retailers?
What data is needed to evaluate a category?
How are category objectives defined and verified?
According to which criteria are products listed or delisted?
What does the perfect shelf look like from a customer’s point of view?
How do stores successfully implement Category Management?
Which are the prerequisites for a successful collaboration?

These questions and more will be answered during the Category Management Basics – International seminar.

In-house training

You would like a special training tailored to your company? Feel free to contact us about any possibilities for a Category Management seminar as an in-house training.