Programme overview

What you will learn

• Introduction to Efficient Consumer Response and Category Management according to ECR Europe
• Overview and introduction to methods as well as each of the 8 steps of the ECR Europe Category Management Process
• Case studies
• Relevant presentations by European manufacturing and retail representatives
• Applying know-how from manufacturing and retail
• Consolidation of assortment optimisation and shelf presentation
• Team project on cases studies

The seminar is conducted according to the standards of the ECR Europe Category Management Process.

These standards lead to a common understanding of the Category Management Process, subsequently enabling cross-company project management.

After the seminar you will have acquired the basics to evaluate Category Management potential as well as the know-how to develop your own solutions. After taking part in the seminar, you will receive a confirmation of participation.