Category Management Fundamentals
The content guidelines are the uniform standards of ECR category management. The interactive virtual training covers the 8-steps CM process through methodology sessions, group exercises, and real-life case studies with a mix of synchronous and asynchronous learning methods. Comprehensive features such as chat, video, virtual group-rooms, and surveys enable active participation and support the learning process.
Sofia Allerby, Senior Manager Shopper Experience, GS1 Germany GmbH
"Shopper preferences are constantly changing! Category Management and shopper centricity are critical factors for providing your shoppers with an unforgettable experience."