Update of the 8-step Category Management process

Category Management rethought.

In the past decades, Category Management has constantly evolved and there was a need to review the Category Management process. Together with the ECR Demand side expert group, GS1 Germany has revised the standardised 8-step Category Management process to adapt it to the current and future market requirements.

Learn everything you need to know about the new content and what has changed compared to the previous CM process in our four-part on-demand webinar series.

Target group & conditions of participation

The webinar series is aimed at all Certified GS1 Category Managers® (previous Certified ECR D-A-CH Category Manager), previous participants of the Category Management fundamentals or basics seminar.

The webinar requires extensive prior knowledge of the 8-step category management process and starts directly with the changes compared to the previous CM process. This on-demand offer is free yet it does not replace a fundamentals or introductory seminar on the topic of Category Management.

On Demand Online-Training

Portrait von Alwina Schmidt
Alwina Schmidt Specialist Shopper Experience alwina.schmidt @ gs1.de