Online Category Management Fundamentals
Instantly, at any time and everywhere: For the perfect shopping experience, shoppers place high demands on the digital sales channel. But how to respond to those expectations in the best and most efficient manner? With an intelligent online category management concept, for example. But this is not implemented overnight - and certainly not by itself.
We help you to make the hearts of your shoppers beat faster also digitally.
In our basic seminar, we provide fundamental knowledge in order to strategically and long-term tailor your online business to modern online shopper needs - and to optimize your own processes at the same time. In practical modules, we will explore:
- What needs does the online shopper have?
- What are the building blocks of the 8-step Category Management process?
- How can the potential of the online shop be identified in order to derive on-site measures?
- How can online category management be successfully implemented in practice?
- How can tips & tricks be used directly in practice?
The training targets employees from retailers, manufacturers and service providers working in the following departments, with and without prior knowledge of category management:
- E-Commerce / Online Shop Management / Category Management
- Online marketing
- Online project management
- Assortment management
- Trade Marketing
- Business development
- Product management
- Sales / Key Account Management