Zur Darstellung des Lehrgangs zum Zertifzierten GS1 Category Manager werden eine Frau, ein Mann und ein Mädchen vor einem Supermarktregal gezeigt

Certified GS1 Category Manager®


The content guidelines are the uniform standards of ECR category management. The interactive virtual training covers all stages of the 8-steps CM process through methodology sessions, group exercises, and real-life case studies with a mix of synchronous and asynchronous learning methods. Comprehensive features such as chat, video, virtual group-rooms, and surveys enable active participation and support the learning process. 

17.05. - 30.08.2022 Online-Training

  • Efficient Consumer Response
  • Strategic alignment between the project partners
  • Category Management Process steps 1-4 (category definition, Category Role, Category Assessment and Category Targets)
  • Homework case study | Part 1

The Base Station introduces the participants to the topic of Efficient Consumer Response (ECR), the foundation of Category Management and the 8-steps Category Management process. The Category Definition is described in detail to understand the category from a shopper´s point. The strategic importance of the category for the retailer is addressed as well as a deep-dive into the category assessment. The category performance is evaluated and growth opportunities are assessed. The importance of setting the right category targets and is closing the Base Station.

A case study is to be prepared for the Base Camp to deepen the acquired knowledge.

  • Presentation of case study part 1
  • CM process steps 5-8: (Category Strategies, Category Tactics, Category Implementation and Category Review)

  • Preparation of the Summit

The Base Camp covers the tactics of assortment, placement and promotion in depth. A shopper-oriented assortment and placement are prerequisites to increase the category sales and to realise the potential. Right promotion mechanics support to further leverage the potential. A plan is just a plan until it is realised. The moment of truth covers the implementation in detail and how to continuously improve the category performance.

As a preparation for the summit, a detailed explanation of the examination criteria and an alignment of the individual themes for the written examination takes place. Approximately 5 days are needed to prepare for the final exam.

  • Written test
  • Presentation of final paper
  • Certification ceremony

During the examination, the acquired CM knowledge from the course is verified. The final paper is presented to the ECR expert committee. After successful completion of the final exam, the participant receives the title “Certified GS1 Category Manager®”.

Your Trainer

Foto Sofia Allerby

Sofia Allerby

Sofia Allerby, Senior Manager Shopper Experience, GS1 Germany GmbH

"Shopper preferences are constantly changing! Category Management and shopper centricity are critical factors for providing your shoppers with an unforgettable experience."