Academy Personen Hände

Training course Certified GS1 Category Manager®


Passion has no boundaries: At the heart of what we do.

Better results and increased shopper satisfaction is the goal of category management. The category management process shows that manufactures and retailers can successfully achieve better results by cooperating to drive category growth and implementing shopper-oriented strategies.

Training Objectives

In the certified GS1 Category Manager® course, you will get in-depth knowledge you need to implement effective and efficient category management. The extensive virtual training covers everything from the methodology, real-life case studies and practical simulations in interactive modules. Our experienced trainers together with experts from the manufacturing and retail industries give you the necessary tools you need to execute successful category management in your company.

Our E-Learning format includes the following stages:

Pre-Learning: The participant prepares for the virtual classroom with the support of guided self-studies closely supported by the trainer. The aim is to create a solid knowledge base for the following modules.

Virtual Classroom: The 8-steps CM process is presented by our experienced trainers. Use-cases, expert presentations, exercises and group discussions transform the acquired basic knowledge into practice.

In-depth Knowledge: Deeper knowledge is developed through guided self-studies supported by exercises, learning nuggets and content reflections.

Target Group

The category management course is designed for participants with basic category management experience who wants to become an expert. It is aimed at retailers, manufacturers and service providers whose job function involves

  • category management
  • market research
  • shopper marketing
  • trade marketing
  • marketing
  • product management
  • purchasing
  • sales
  • key account management
  • business development
  • business intelligence

Inhouse offer

The training can also be booked as an in-house course. The content will be aligned and adapted to your business needs.
For questions and further information please contact Agnes Garve (E: agnes.garve @; T: +49 221 94714 541).

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Agnes Garve Tel: +49 221 94714-541