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Recommendation „Product Images and Media Assets - FMCG“

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Beschreibung Specifications for the production of product images and media assets especially in the context of multi-channel marketing.
This recommendation describes specifications for the production of product images and media assetsas well as the standard for naming the media files, especially in the context of multi-channel marketing. With this document, an industry standard for the creation of product images is prepared which regulates an increasingly uniform processing of media assets such as 360 degree views for web shops or in-store TV, views for space management, advertising images from different perspectives for use in marketing.