Free Webinar Category Management


Free Webinar: Category Management


In our 45 minutes webinar (14.00 - 14.45 CEST) you learn how to drive sustainable category growth and how to create a triple-win for the shopper, the retailer and the manufacturer with category management. We will introduce you to the basics of category management and give you the first implications of how retailers and manufacturers can jointly leverage the category´s potential in order to drive sustainable growth.


After the webinar, you will have a better understanding of the category management process and how to optimize categories and increase the shopper satisfaction in a practical way.

Target group

The webinar gives a basic understanding of category management. It is aimed at  persons working in the retail, manufacturing and service industries whose job function involves category management, market research, shopper marketing, trade marketing, marketing, product management, purchasing, sales, key account management and business development.

Please register by sending an e-mail to Agnes Garve (agnes.garve @ stating your name, company and e-mail.

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