Training course Certified ECR Category Manager


Category Management: Tracking the customer

Category management focuses on optimal productrange-design and customer-oriented placement. The course will provide you with comprehensive knowledge of the subject of category management.
From methodology to real case studies to practice simulation: you get the complete equipment for efficient category management based on the ECR eight-step process in your own company and clarify questions such as:

  •  How are category goals defined and checked?

  • According to which criteria are articles listed or removed?

  • What does the optimal shelf look like from the customer's point of view?

  • How does the category management branch manage successfully?

  • What are the conditions for a good cooperation between trade and industry?

These and other questions about category management are answered by the experienced coaches of GS1 Germany. In addition, experts from industry and trade explain their implementation measures on the basis of practical examples.

Target group

The course is aimed at employees from commercial, industrial and service companies in the fields of:

  • category management

  • marketing

  • distribution

  • purchases

  • supply chain management

  • process optimization

  • efficient consumer response (ECR)


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In-house offer

The course can also be booked as an in-house event. It is aligned with the needs of your business.

For questions and further information please contact Agnes Garve (+49-221-94714-541).

Weitere Termine

Mareile Seekamp Tel: +49 221 94714-528