GS1 Shopper Experience

Create more value

For over 20 years, we have been connecting retailers, manufacturers, and shoppers. Because only through collaboration can the greatest added value be created. The foundation for this: Category Management. Our approach is based on numbers, data, and facts—and on the conviction that only with a full shopper focus can we achieve what we have set out to do for you: create more value.

How do customers perceive retail, and what needs do shoppers have? In our trainings, consulting services, and publications, you will learn how to reach your shoppers in the best possible way. Together, we examine the shopper journey from a wide range of perspectives, taking a holistic view of the shopper experience.

Our services

Whether in brick-and-mortar retail or e-commerce, we help retailers and manufacturers sharpen their shopper focus. Based on shopper insights, we develop tailored solutions that create added value. For a true shopping experience and a successful shopper journey—both online and in-store.

Public training programs

Our Shopper Experience training programs provide you with the expertise and tools you need to best reach your shoppers. At the GS1 Germany Knowledge Center in Cologne, digitally, or directly on-site at your location.

Customized training programs

Want to get your team up to speed? All GS1 Germany trainings and development programs are also available in German and English as tailored in-house sessions.

Consulting

Digital or in-store, for a single category or the entire store: No matter what challenge you’re facing, we provide neutral, collaborative consulting and support you exactly where you need us.

Publications

Knowledge creates added value: With our studies, white papers, and expert publications, you can expand your expertise in delivering a successful shopper experience across all touchpoints.

Our most popular training programm: the Certified GS1 Category Manager®

Years of experience

6.550

Certified GS1 (Online) Category Manager®

126

Successful consulting projects

Our Shopper Experience team

As our customer, you benefit from the many years of hands-on experience of our expert team – wherever you need us: at the GS1 Germany Knowledge Center in Cologne, digitally, or directly on-site at your location.