The category management textbook
In eight steps to more success at the point-of-sale
With GS1 Germany on the pulse of time. Dynamic market developments and changing shopper behaviour also require a high degree of flexibility in category management.
Category management means: full focus on the shopper. But how is it possible to understand what is important to the customer? What do you do with the gained insights? And how can retailers and manufacturers secure the long-term attention and loyalty of their customers and consumers?
We have captured the category management concept in the textbook "Category Management: In eight steps to more success at the point-of-sale“ – now also available in English. Step by step we explain the 8-step CM process, which has long been established in the market and has set the standard. Enriched with international examples and adaption to different markets, the English edition now also serves as a guide to category management for all CM practitioners and those who want to become one.
Coming soon: Category Management E-Book
It's almost time! Our category management book is ready to go as an e-book. You can look forward to a compact, practical guide that combines the most important basics, methods, and best practices of category management.
Available right here as soon as it goes on sale: gs1-campus.de
This textbook offers you…
- the CM concept from scratch - for beginners and experts.
- an introduction to CM and gives advanced practitioners new impulses for their daily CM business.
- input to deepen or refresh your CM knowledge.
- valuable impulses and approaches for practical implementation.
- a comprehensive insight into the standardised 8-step CM process applicable for different sectors.
- the one management concept when it comes to shopper-oriented measures.
Extract
| Year of publication | 2023 |
| Price | 59,99 € |
| Publisher | GS1 Shopper Experience |
| Authors | Birgit Schröder, Sofia Allerby, Christian Eisenberg, Angelika Hense, Justine Lauer, Dr. Jennifer Meyer |
| Dimensions | 16,5 x 24 cm |
| ISBN | 978-3-9823614-5-1 |
| Language | English |
| Format | Paperback |
| Pages | 252 |
Whether digital or in-store, for a single category or the total store – no matter the challenge, we offer neutral and collaborative consulting and support you exactly where you need us.
