Whitepaper: Category Vision

Practical approaches for shopper-centered assortment design and sustainable category development.

How can tomorrow's consumer needs be identified today and translated into successful product range strategies? The white paper from GS1 Germany provides the answers: a practical framework for the development of future-oriented category visions.

In collaboration with the ECR Demand Side expert group, GS1 Germany shows how retailers and manufacturers can jointly tap into new growth potential - beyond traditional category management approaches. The white paper offers in-depth insights into the methodology, exciting use cases from Henkel and Mars Petcare and specific recommendations for implementation.