Transfer of knowledge succeeds through inspiring changes in perspective and intensive exchange

Would you like to see the world through the eyes of your shopper? Our training courses provide the know-how you as a retailer, manufacturer or service provider need to help you reach your shoppers even more successfully.

Alongside our Certified GS1 Category Manager® course, we offer individualized training and workshops which highlight shopper journeys from different perspectives and are led by consultants and trainers with the relevant operational industry experience. The courses can also be provided in-house at your premises or online enabling us to respond to your specific needs and requirements.

Our trainings in English

Certified GS1 Category Manager®

In our exclusive certification to become a GS1 Category Manager®, you learn all the basics of category management over nine seminar days alongside working. You will be able to apply your skills in practice and independently plan, manage and implement category management in your company by applying the established 8-step category management process. For a long-term and successful relationship with your shoppers. 

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Category Management Fundamentals

We provide you with basic knowledge for successful category management in practical modules. You will get to know our standardized 8-step process, which will enable you to recognize category management potential and develop new solutions together with experienced category managers.

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The 8-Step Category Management process - what's NEW?

Learn everything you need to know about the new content and what has changed compared to the previous CM process in our on-demand webinar series.

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Participant comments
  • Arne Koslowski

    "Well-founded category management know-how is essential for working with retailers today. Thanks to the practice-oriented certification course, we are optimally prepared."

    Arne Koslowski
    Coca-Cola European Partners Deutschland GmbH

  • Tobias Behle

    "I have been a Certified GS1 Category Manager for over ten years. Since then I have been able to apply the learning content in many projects and in different areas of responsibility. They have become the main part of my daily work."

    Tobias Behle
    Ferrero Deutschland GmbH


  • Foto Ulrike Fink

    "The training from GS1 Germany leads through the 8-step process and clearly shows why a change of perspective to the customer's point of view is absolutely beneficial. Practical exercises are used to convey how category management works. The CM Fundamentals training is definitely suitable for newcomers and will also provide the more experienced with well-founded background information."

    Ulrike Fink
    EDEKA Juniorengruppe e.V.


  • Foto Ben Hulme von Aldi Nord

    "As Business Unit Director Category Management at ALDI Nord, I was able to implement large parts of the content directly into operational practice, particularly the CM 8-step process. I also found the uniform CM approach to projects particularly useful, as it provides clarity which I can certainly use in daily business."

    Ben Hulme
    ALDI Nord


Inhouse Trainings

If you are looking for tailor-made expertise

To make your shoppers love you, we listen very intently to your expectations and needs and find the right solutions for them.

Together with you, we ascertain what support you need to realize your potential. What are your learning goals? What does your target group look like? What are the specific characteristics of your industry and sales channel? We adapt timing, language and focal points so that the result meets your expectations. Get in touch and let’s find the ideal solution together!

Three steps to your individual training


Get in touch with our experts and let’s talk! 

Contact us


We discuss your training and learning objectives to find the perfect solution.

Your individual offer

We prepare an individual offer and customized training according to your needs.