GS1 Shopper Experience

Retailers, manufacturers and service providers reach the shopper more successfully with GS1 Germany. Our portfolio includes training, consulting & services and studies around the shopper experience. We have been connecting retailers, manufacturers and shoppers impartially and professionally for more than 15 years. So your shoppers will love you.

A holistic shopping experience is becoming increasingly important to the shopper, playing a growing role in differentiation for retail and manufacturers and, in turn, shopper acquisition and long-term customer loyalty. With the Certified GS1 (Online) Category Manager® course which has now been successfully completed by more than 4,450 participants from various countries, we have made a name for ourselves.

Find out more about Category Management in our video!

What is Category Management?

Category Management is a process in which categories are managed as strategic business units. Product assortment, placement, promotion, price and service have to meet the shopper‘s needs in order to improve results for the retailer and manufacturer. Find out more in our video!

The category management textbook

The new standard literature on category management

Increasingly dynamic market structures and constantly changing purchasing behavior on the shopper side require enormous flexibility in category management. Together with the ECR Demand Side expert group, GS1 Germany has revised the standardized 8-step CM process so that it meets the requirements of today. For more success at the point-of-sale.

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Preview zum Video zum 8 Schritte Category Management Prozess

The 8-step category management process

The globally used 8-step cm process provides the strategic framework for category management and facilitates cooperation between retailers and manufacturers. It enables efficient category management through a systematic approach.

After several decades of application and implementation, GS1 Germany has intensively reviewed and updated the 8-step category management process with leading retail and industrial companies.

Find out more in our video!

Our portfolio


Besides our Certified GS1 Category Manager® course we provide customised inhouse training and workshops which examine shopper journeys from different perspectives – both at your premises or online enabling us to respond to your specific needs and requirements.

Our trainings

Consulting & Services

With know-how and experience, we support you in your projects and processes. We assist you and give you a helping hand so that it does not remain theoretical, but your projects are also implemented. Taken from practice, for practical use and the shopper is always firmly in focus.

More information

At a glance: Our brochure

Take a look at our full portfolio and download our brochure with more information.


Your shopper love knows no bounds - and neither do we

We support our international clients in more than 40 countries, both within Europe and beyond.