Zur Darstellung des Category Management Trainings wird eine Frau mit zwei Kindern in der Frischeabteilung eines Supermarktes gezeigt

Category Management Fundamentals


The content guidelines are the uniform standards of ECR category management. The interactive virtual training covers the 8-steps CM process through methodology sessions, group exercises, and real-life case studies with a mix of synchronous and asynchronous learning methods. Comprehensive features such as chat, video, virtual group-rooms, and surveys enable active participation and support the learning process. 

08. - 09.10.2024 Online-Training

2 days


  • Introduction to efficient consumer response and category management
  • Structured overview of the content and work methodology of the 8-steps of the standard ECR process
  • Shopper needs and expectations
  • Category potentials and opportunities to leverage these
  • Real-life case studies
  • Group exercises based on case studies
  • Optimization of the tactics assortment and placement
  • Successful implementation at the point-of-sale and continuous improvement of the category performance
  • Real-life case studies
  • Group excercises based on case studies

Your Trainer

Foto Sofia Allerby

Sofia Allerby

Sofia Allerby, Senior Manager Shopper Experience, GS1 Germany GmbH

"Shopper preferences are constantly changing! Category Management and shopper centricity are critical factors for providing your shoppers with an unforgettable experience."