Zur Darstellung des Category Management Trainings wird eine Frau mit zwei Kindern in der Frischeabteilung eines Supermarktes gezeigt

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Category Management Fundamentals

Name: Category Management Fundamentals
Start: 2024-10-08
End: 2024-10-09
Location: Online-Training

Content

The content guidelines are the uniform standards of ECR category management. The interactive virtual training covers the 8-steps CM process through methodology sessions, group exercises, and real-life case studies with a mix of synchronous and asynchronous learning methods. Comprehensive features such as chat, video, virtual group-rooms, and surveys enable active participation and support the learning process.

08. - 09.10.2024 Online-Training

2 days

1,495

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Introduction to efficient consumer response and category management
Structured overview of the content and work methodology of the 8-steps of the standard ECR process
Shopper needs and expectations
Category potentials and opportunities to leverage these
Real-life case studies
Group exercises based on case studies

Optimization of the tactics assortment and placement

Successful implementation at the point-of-sale and continuous improvement of the category performance
Real-life case studies
Group excercises based on case studies

Your Trainer

Sofia Allerby
sofia.allerby@gs1.de

Sofia Allerby, Senior Manager Shopper Experience, GS1 Germany GmbH

"Shopper preferences are constantly changing! Category Management and shopper centricity are critical factors for providing your shoppers with an unforgettable experience."